In recent years, global trade dynamics have undergone significant transformations, particularly within the automotive sector. The geopolitical context has led to notable shifts in trade patterns, prompting countries to seek new opportunities for economic cooperation. Amid these changes, China has emerged as a prominent exporter of automotive products to Russia, contributing to the diversification of Russia's import sources. This study examines the multifaceted dimensions of corporate reputation and their influence on Russian consumers' purchase intentions towards Chinese automotive brands. By employing a dual-dimensional model grounded in attitude theory, this research utilizes quantitative methods to identify key factors shaping corporate reputation and their direct and indirect effects on consumer behavior. The findings offer valuable insights for Chinese automotive companies aiming to enhance their market strategies and build a robust corporate reputation in Russia, thereby expanding their market position. This study underscores the importance of understanding consumer perceptions in building robust corporate reputation and driving purchase intentions.